BAHLSEN

BRAND REFRESH

As part of Bahlsen’s brand refresh and new brand philosophy to act like a design house, not a biscuit company, I had the mouth watering task of leading their relaunch through across social and digital.

To give the brand a completely new lease of life the focus was across four areas: 1. the level of craft (which was extraordinary), 2. their heritage, but without making them seem old and stuffy, 3. Their ethos, 4. The people.

As part of the campaign we created a series of elegant patterns based on the biscuits, which became a common thread throughout the work.

We also teamed up with Pietari Posti to create some intricately crafted illustrations focusing on moments to savour.