When a client asks you to launch a new beer and the briefing involves a tasting session at their brewery, you know it's going to be a good day. 

Aptly named World’s End, this beer was crafted especially to ‘celebrate’ the end of the world – well, according to Mayan prophecy at least. Luckily they were wrong and I got to create a series of beautifully shot posters that used the beer’s thick white head to appear like clerical collars, turning sinners into saints… before it was too late!

The work even picked some press coverage too:

Luzers Archive.