Domestos created the world’s first bottle that works upside down to make it easier to kill germs in hard to reach places.

After the original script got pulled last minute, a new one needed cracking within a week. And cracked it was.

Even with a less-than-blockbuster budget, I set out to create the Top Gun of toilet ads – action packed, fast paced, and full of explosions. Unfortunately, Tom Cruise was busy.

On the back of that, I created a fully integrated campaign from social, to out of home and digital that ran in different markets across Europe.