Domino’s media spend in the UK is £14.5 million greater than Pizza Hut’s. So how could they get a bigger slice of the delivery market without massively increasing their spend?

I concepted and created an augmented reality app that turns all of Domino’s ads into Pizza Hut ones.

Results week one:
• Thousands of downloads on day one
• Ranked amongst the Top 25 food apps on the first day
• 42% of users who download the app helped us identify rival local Domino’s offers to beat

Results week two:
• A Cease & Desist from Domino’s legal department

National press coverage:
• AdAge
• Fab News
• Little Black Book
• Marketing Communication News
• The Stable
• Design Taxi
• Trendhunter